It’s more than just dairy-free.

For 30 years, So Delicious has been bringing consumers dairy-free deliciousness. Over time, the brand took their dairy-free options beyond the milk aisle and branched out from decadent frozen desserts to yogurt alternatives and now, even plant-based beverages. As they expanded, the identity and visual assets grew apart. The goal was to refresh the So Delicious packaging identity with a cohesive look that speaks to brand’s true values.